Search Engine Optimisation (SEO) is used to help search engines find and rank a website among the millions of other websites on the internet, the higher the ranking the more user traffic the website can
expect to enjoy.
When a user enters a word or phrase into a browser these are matched with keywords and other criteria held within websites and the user is directed towards a list of websites containing those criteria. Users usually tend to visit websites that are near or at the top of this list as they perceive those to be more relevant to their query.
Search engines are not sentient beings; they don’t view web pages in the same way as people, they are essentially text driven and make logical decisions based purely on the text contained within a web page.
Search engines cannot “get a feel” for the content of a website like we can.
Therefore, keywords are one of the most important SEO elements for a search engine; these are what search engines use to match against a query entered into a browser. To carry out successful SEO you must choose the right keywords for your site, if you fail here you will not receive the correct visitors to your site. Also the days of using single word search strings to achieve high rankings are long gone; instead two or three-word search strings are a much more realistic goal.
This is where Liquid ICT can help. We can put a team of highly qualified, professional SEO experts to work on your website, to help you achieve the top rankings that you need in today’s competitive marketplace.
Please feel free to browse our Search Engine Optimization (SEO) section, and please do not hesitate to contact us if you require any further assistance. Please remember to use our services before your competitors do and steal a march on you.